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In the US, adults average 2 hours and 15 minutes every day watching CTV, far surpassing desktop and laptops, and steadily closing the gap with mobile.
Source: eMarketer
Connected TV is the fastestgrowing ad channel tracked by eMarketer with ad spend outpacing digital (ads appearing on desktop and laptop computers, mobile phones, tablets, and otherinte rnet-connected devices), search, social media, and retail media in 2025.
0M
is the number of CTV viewers in the U.S in 2025 meaning:
0%
of American households
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